We Architect Brands for Market Leadership
Vanguard Marketing Logic is a strategic consultancy dedicated to building resilient, high-growth brands through data-driven insights and creative excellence.
Our Mission
Our mission is to empower businesses with the strategic clarity needed to navigate complex markets and achieve sustainable growth. We believe that a powerful brand is built on a deep understanding of the customer, the competition, and the company's unique value proposition. We cut through the noise of fleeting trends to deliver foundational strategies that create long-term enterprise value and a distinct competitive advantage for our clients.
We are committed to being more than just a marketing agency; we are strategic partners. This means we immerse ourselves in our clients' businesses, acting as an extension of their team. Our success is measured by their success, and we are dedicated to providing the actionable insights and bold creative thinking that transforms businesses and positions them as leaders in their respective industries.
Our Story
Founded in Paris by a team of veteran marketing strategists, Vanguard Marketing Logic was born from a shared frustration with the tactical, short-term focus prevalent in the industry. We saw a critical need for an agency that prioritized deep strategic thinking before creative execution. Our founders combined their decades of experience working with global brands to create a new kind of consultancy—one built on analytical rigor and a relentless focus on results.
From our beginnings in a small office on Avenue Montaigne, we have grown into a trusted advisor for companies across Europe. Our methodology, which blends quantitative analysis with qualitative insights, has consistently delivered transformative results. We remain committed to our founding principles: strategy first, partnership always, and an unwavering dedication to our clients' long-term success in the marketplace.
Our Core Values
Strategic Rigor
We believe every decision should be backed by data and insight. Our approach is methodical and analytical, ensuring that creative work is grounded in a sound, defensible strategy that drives business objectives.
Radical Candor
We build trust through transparent, honest communication. We challenge assumptions and provide direct, constructive feedback to ensure we are always pursuing the most effective path forward for our clients.
Collaborative Partnership
We function as an integrated part of our clients' teams. We foster open dialogue and work collaboratively to co-create strategies that are not only powerful but also practical to implement.
Meet Our Leadership
Our team is composed of seasoned strategists, analysts, and creatives with a passion for building great brands.
Alain Renaud
Founder & Chief Strategist
With over 20 years of experience in global brand management, Alain provides the strategic vision for Vanguard and our clients. He specializes in market entry and competitive positioning for high-growth technology firms.
Sophie Dubois
Head of Digital Strategy
Sophie leads our digital practice, translating brand strategies into high-performance online campaigns. Her expertise lies in multi-channel attribution, SEO, and marketing automation for B2B clients.
Luc Moreau
Creative Director
Luc is the creative force behind our clients' brand identities. He believes that great design is a business tool, and his work combines aesthetic elegance with strategic purpose to create memorable brand experiences.
Isabelle Laurent
Director of Market Research
Isabelle heads our analytics and research division. She is an expert in quantitative and qualitative research methodologies, uncovering the consumer insights that form the bedrock of our strategies.